Programme Overview
This diploma treats marketing as a strategic function — consumer behaviour, digital and social media marketing, and brand management — capped by an original marketing research project that gives learners genuine, evidence-based marketing analysis experience.
Why Study This Programme?
Marketing leadership today means genuine digital fluency plus strategic brand thinking, not just campaign execution — and this diploma's research project means learners finish with real, original marketing analysis work, not just theory.
Who Is This Programme For?
- Marketing professionals seeking advanced, strategic-level qualification
- Professionals moving into brand or marketing management roles
- Digital marketing specialists wanting strategic marketing depth
- Consultants working in marketing or communications strategy
Is This Programme Right for You?
This programme may be suitable if you:
- Want to develop genuine, structured knowledge in marketing
- Want a GTEC-approved, internationally structured qualification
- Want a credible academic pathway rather than a one-off certificate
- Are ready to meet this programme's specific entry requirements
- Want assignment-based, coursework-led learning
- Want to keep options open for further OTHM study or university progression
What Does Level 7 Mean?
Level 7 is a Postgraduate / Master's level qualification (RQF Level 7) — the same RQF level as a master's degree. OTHM's Level 7 Diplomas represent practical knowledge, skills and competences assessed as equivalent to a master's degree programme. However, at 120 credits they are shorter than a full master's (typically around 180 credits); learners normally need to complete a further dissertation stage (around 60 credits) with a university partner to convert the Diploma into a complete master's degree.
Qualification Details
| Item | Details |
|---|---|
| Qualification | OTHM Level 7 Diploma in Strategic Marketing |
| Level | 7 |
| Qualification Type | Postgraduate Diploma (Master's Level) |
| Awarding Organisation | OTHM Qualifications |
| Ofqual Reference | 603/5946/8 |
| Regulation Start Date | 10/06/2020 |
| Operational Start Date | 15/06/2020 |
| Duration | 1 Year |
| Credits | 120 |
| TQT | 1,200 Hours |
| GLH | 600 Hours |
| Assessment | Coursework |
| Grading | Pass / Fail |
| Delivery Mode | [CIC TO CONFIRM] |
| Language | English |
| GTEC Status | GTEC Approved |
Entry Requirements
Standard Entry
An honours degree in a related subject, or a UK Level 6 diploma or an equivalent overseas qualification. Mature learners with relevant management experience may also be considered (to be confirmed with CIC prior to registering).
Mature Learner Entry
Applicants over the qualification's standard age threshold with relevant work or life experience may also be considered, subject to CIC's and OTHM's mature-entry provisions. This should be confirmed with CIC Admissions at the point of application.
Programme Structure — Units
| Unit | Credits |
|---|---|
| Contemporary Issues and Principles of Marketing | 20 |
| Consumer Behaviour and Market Communications | 20 |
| Digital and Social Media Marketing | 20 |
| Contemporary Challenges and Strategic Marketing | 20 |
| Strategic Brand Management | 20 |
| Marketing Research Project | 20 |
Programme Objectives
This programme is designed to build strategic marketing principles and consumer behaviour analysis, alongside the broader subject knowledge summarised in the Programme Overview above. Detailed, unit-level learning objectives are set out in the official OTHM qualification specification.
Learning Outcomes
On successful completion, learners are expected to be able to:
- Demonstrate strategic marketing principles
- Demonstrate consumer behaviour analysis
- Demonstrate digital and social media marketing
- Demonstrate strategic brand management
- Demonstrate original marketing research
- Demonstrate integrated marketing strategy
Skills You Will Develop
Assessment
Assessment is conducted through coursework and structured assignments in accordance with the applicable OTHM qualification specification. Learners are assessed on their achievement of each unit's specified learning outcomes and assessment criteria, with work internally assessed and quality assured by the centre, and externally verified by OTHM.
Why Assignment-Based Learning?
Coursework and structured assignments let you apply what you're learning directly, build genuine research and critical-thinking skills, and demonstrate your understanding through written, evidence-based work rather than a single exam. This is not "easier" — it still requires meeting the qualification's full learning outcomes and assessment criteria.
Career Opportunities
Potential career areas may include:
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Marketing Strategist
- Marketing Consultant
- Communications/Brand roles
Career Sectors
Professional Development
Certain professions require additional professional registration, licensing, practical experience or professional certification. Completion of this OTHM qualification does not automatically confer a professional licence unless specifically recognised by the relevant professional or regulatory body.
Academic Progression
Progression from one level to the next is subject to meeting that level's own entry requirements — it is never automatic, and not every learner progresses through every level.
University Progression
Graduates may be able to progress to a Master's degree top-up or Doctoral programmes (postgraduate level), subject to the admission, recognition and credit-transfer requirements of the receiving university.
International Progression
International progression opportunities may be available, subject to the receiving institution's admission, recognition and credit-transfer requirements. Recognition is not guaranteed by every university worldwide.
Career Pathway
Why CIC?
- GTEC-approved academic programme portfolio
- Internationally structured OTHM UK qualifications
- Student-centred, assignment-based learning
- Guidance on realistic academic and career progression
- A college that treats this qualification as one step in a longer pathway, not a one-off certificate
Student Experience
[CIC TO CONFIRM — specific facilities, support services and student life information for this programme area.]
Illustrative Student Profile
The Marketing Strategist
Background: A marketing professional with campaign or digital marketing experience.
Motivation: Wants to move from execution-focused marketing into strategic brand and market leadership.
Why this level:
Potential next step: The strategic marketing capability to lead brand and market strategy at a senior level.
Academic Integrity
Learners are expected to submit original work, reference sources appropriately, and follow CIC's and OTHM's academic policies on research ethics and plagiarism. Academic misconduct, including undisclosed collaboration or unattributed sources, may affect a learner's results.
Responsible Use of AI (proposed website guidance)
Where AI tools are used in study, they should support — not replace — independent learning. Students remain fully responsible for submitted work, must verify any AI-assisted content, and must follow CIC's and OTHM's assessment rules. Undisclosed or prohibited use of AI-generated work may constitute academic misconduct.
How to Apply
- Choose your programme.
- Check entry requirements.
- Submit application.
- Provide supporting documents.
- Application review.
- Admission decision.
- Enrolment.
- Begin studies.
Documents Required
- Identification [CIC TO CONFIRM]
- Academic certificates [CIC TO CONFIRM]
- Academic transcripts [CIC TO CONFIRM]
- Passport photograph [CIC TO CONFIRM]
- CV, where required [CIC TO CONFIRM]
- Proof of English proficiency, where applicable [CIC TO CONFIRM]
Fees
Programme Fees: Contact CIC Admissions for current fees and payment information.
Next Intake
Next Intake: Contact CIC Admissions for the current intake schedule.